Tuesday ,3/5

1. Finish McDonald's Video

2. Ad Age: "McDonald's Olympic Marketing Menu"

3. In-Class Assigment #3: Current Events

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Friday, 2/22 - Snow Day, School Cancelled

1. Finish McDonald's Video

2. In-Class Assigment #3: Current Events

Wednesday, 2/20

1. Case Study: West Construction

2. In-Class Assignment #2: Case Questions

3. Review Test / Start McDonald's Video

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Friday, 2/15

1. Chapter 1 Test

2. Finish The Apprentice, Kodak task.

Wednesday, 2/13

1. The Celebrity Apprentice: Marketing Kodak

Monday, 2/11

1. Chapter One Continued: Economic Benefits ( forms of utility) , Market Identification, and Marketing Mix ( 4 P's)

2. Internet Research Activity: American Marketing Association (In-Class Assigment #1)

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Thursday, 2/7

1." A Chorus Line" Sales Pitch, Presentation Materials.

2. Group Tasks: Prospecting / Sales Scripts

Tuesday, 2/5

Superbowl Ads: Watch and Critique.  Vote on the best and compare results with national pundits.

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Friday - 2/1

1. Chapter 1 Discusssion: What is Marketing?  Complete Outlne.

2. Superbowl: Advertiser's Hoping for Big Score.

3. Internet Research Activities : SuperBowl Ads.

Wednesday - 1/30

1. When Economics and Politics Collide: H2B Visas and their impact on our seasonal summer workforce.

2. The Celebrity Apprentice - Pedigree Commercial

3. Start Chapter 1 : Marketing Is All Around Us

Opening Day - 1/28

1. Class Introductions / Syllabus

2. 4 P's of Marketing

3. 4 P's analysis on Island Businesses

4. Jingles