Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 12 Fashion Marketing Careers
Introduction
Chapter Overview (TE, p. 261)
Winning Strategies, Moja Design (p. 261)
Chapter 12 Teaching Resources
Video, Ch. 12
Exam CD, Ch. 12
Instructor’s Resource CD
Data Files, Ch. 12
Lesson Plans, Ch. 12
PowerPoint Slides, Ch. 12
Video Discussion Guide, Ch. 12
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 12-1 Fashion Businesses
Teaching Resources
Data Files, Lesson 12-1
Lesson Plans, Lesson 12-1
PowerPoint Slides, Lesson 12-1
Goals
Describe businesses related to the fashion industry.
Describe the role of fashion retailers and the variety of careers in retail.
Focus
Ask students to name all of the fashion industry-related jobs they can think of.
(p. 262)
Teach
Production and Publications (pp. 262–265)
Retail and Distribution (pp. 265–266)
Activities
Try It On (pp. 265, 266)
Special Features
Fashion Do’s and Don’ts (p. 264)
Time Out (p. 265)
Cyber Marketing (p. 266)
Apply, Review, and Assess
Understand Marketing Concepts (p. 267)
Think Critically (p. 267)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 262)
Visual Learners (p. 267)
Apply, Review, and Assess
Ongoing Assessment (pp. 265, 266)
Assess (p. 267)
Reteach (p. 267)
Enrich (p. 267)
Close (p. 267)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 12-2 Fashion Careers
Teaching Resources
Data Files, Lesson 12-2
Lesson Plans, Lesson 12-2
PowerPoint Slides, Lesson 12-2
Goals
Describe careers in fashion marketing.
Describe behind-the-scenes careers that support the fashion industry.
Focus
Ask students if they can describe some behind-the-scenes careers in fashion. (p. 268)
Teach
Marketing Careers (pp. 268–270)
Supporting Fashion (pp. 270–271)
Activities
Try It On (pp. 270, 271)
Special Features
The Latest Style (p. 268)
Fashion Flashback (p. 269)
Time Out (p. 270)
Apply, Review, and Assess
Understand Marketing Concepts (p. 272)
Think Critically (p. 272)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 268)
Kinesthetic Learners (p. 272)
Apply, Review, and Assess
Ongoing Assessment (pp. 270, 271)
Assess (p. 272)
Reteach (p. 272)
Enrich (p. 272)
Close (p. 272)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 12-3 Finding and Keeping a Fashion Career
Teaching Resources
Data Files, Lesson 12-3
Lesson Plans, Lesson 12-3
PowerPoint Slides, Lesson 12-3
Goals
Explain how to prepare for a career in the fashion industry.
Describe ways to find and keep a fashion career.
Focus
Ask students to discuss the wide variety of education levels required in fashion-industry careers. (p. 273)
Teach
Prepare for the Job (pp. 273–275)
Find and Keep that Job (pp. 276–278)
Activities
Try It On (pp. 275, 278)
Special Features
The Latest Style (p. 273)
Cyber Marketing (p. 274)
Time Out (p. 275)
Trend Setters (p. 278)
Apply, Review, and Assess
Understand Marketing Concepts (p. 279)
Think Critically (p. 279)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 273)
At Risk Students (p. 279)
Dyslexic Students (p. 279)
Apply, Review, and Assess
Ongoing Assessment (pp. 275, 278)
Assess (p. 279)
Reteach (p. 279)
Enrich (p. 279)
Close (p. 279)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 12 Review
Chapter 12 Teaching Resources
Video, Ch. 12
Exam CD, Ch. 12
Instructor’s Resource CD
Data Files, Ch. 12
Lesson Plans, Ch. 12
PowerPoint Slides, Ch. 12
Video Discussion Guide, Ch. 12
Review
Review Marketing Concepts (p. 280)
Think Critically (p. 281)
Make Connections (p. 282)
Project
The Collection Point (p. 283)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 280)
Reteach (p. 280)
Enrich (p. 280)
Portfolio Assessment (p. 280)