Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 7 Using Technology in Fashion Marketing
Introduction
Chapter Overview (TE, p. 149)
Winning Strategies, Lectra (p. 149)
Chapter 7 Teaching Resources
Video, Ch. 7
Exam CD, Ch. 7
Instructor’s Resource CD
Data Files, Ch. 7
Lesson Plans, Ch. 7
PowerPoint Slides, Ch. 7
Video Discussion Guide, Ch. 7
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 7-1 Production Processes
Teaching Resources
Data Files, Lesson 7-1
Lesson Plans, Lesson 7-1
PowerPoint Slides, Lesson 7-1
Goals
List the steps of garment production from design to finished product.
Identify the impact of technology on apparel production.
Focus
This would be the perfect time to take a field trip to an apparel or textile manufacturer, if possible. (p. 150)
Teach
Garment Production (pp. 150–152)
Technology Impacts (pp. 152–153)
Activities
Try It On (pp. 152, 153)
Special Features)
The Latest Style (p. 150)
Cyber Marketing (p. 151)
Time Out (p. 152)
Apply, Review, and Assess
Understand Marketing Concepts (p. 154)
Think Critically (p. 154)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 150)
Visually Impaired Students (p. 154)
Apply, Review, and Assess
Ongoing Assessment (pp. 152, 153)
Assess (p. 154)
Reteach (p. 154)
Enrich (p. 154)
Close (p. 154)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 7-2 Research and Technology
Teaching Resources
Data Files, Lesson 7-2
Lesson Plans, Lesson 7-2
PowerPoint Slides, Lesson 7-2
Goals
Describe research trends in fashion marketing.
Explain the importance of emerging technologies in inventory management.
Focus
Ask students to discuss why marketing research is so critical to the apparel industry. (p. 155)
Teach
Electronic Links (pp. 155–157)
Inventory Control (pp. 157–158)
Activities
Try It On (pp. 157, 158)
Special Features
The Latest Style (p. 155)
Fashion Flashback (p. 156)
Fashion Do’s and Don’ts (p. 157)
Time Out (p. 158)
Apply, Review, and Assess
Understand Marketing Concepts (p. 159)
Think Critically (p. 159)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 155)
Tactile Learners (p. 159)
Apply, Review, and Assess
Ongoing Assessment (pp. 157, 158)
Assess (p. 159)
Reteach (p. 159)
Enrich (p. 159)
Close (p. 159)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 7-3 Distribution Technology
Teaching Resources
Data Files, Lesson 7-3
Lesson Plans, Lesson 7-3
PowerPoint Slides, Lesson 7-3
Goals
Explain the need for standards in the fashion industry.
Describe the impact of emerging technologies on fashion marketing.
Focus
Discuss what is meant by fashion industry standards, including the use of bar codes and standard sizes. (p. 160)
Teach
Zipping Through (pp. 160–161)
Emerging Technology (pp. 162–164)
Activities
Try It On (pp. 161, 164)
Special Features
The Latest Style (p. 160)
Cyber Marketing (p. 162)
Time Out (p. 163)
Trend Setters (p. 164)
Apply, Review, and Assess
Understand Marketing Concepts (p. 165)
Think Critically (p. 165)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 160)
Limited-English-Proficiency Students (p. 165)
Visual Learners (p. 165)
Apply, Review, and Assess
Ongoing Assessment (pp. 161, 164)
Assess (p. 165)
Reteach (p. 165)
Enrich (p. 165)
Close (p. 165)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 7 Review
Chapter 7 Teaching Resources
Video, Ch. 7
Exam CD, Ch. 7
Instructor’s Resource CD
Data Files, Ch. 7
Lesson Plans, Ch. 7
PowerPoint Slides, Ch. 7
Video Discussion Guide, Ch. 7
Review
Review Marketing Concepts (p. 166)
Think Critically (p. 167)
Make Connections (p. 168)
Project
The Collection Point (p. 169)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 166)
Reteach (p. 166)
Enrich (p. 166)
Portfolio Assessment (p. 166)