Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 8 Merchandising and Buying
Introduction
Chapter Overview (TE, p. 171)
Winning Strategies, Oklahoma Fixture Company (p. 171)
Chapter Teaching Resources
Video, Ch. 8
Exam CD, Ch. 8
Instructor’s Resource CD
Data Files, Ch. 8
Lesson Plans, Ch. 8
PowerPoint Slides, Ch. 8
Video Discussion Guide, Ch. 8
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 8-1 Surrounding Style
Teaching Resources
Data Files, Lesson 8-1
Lesson Plans, Lesson 8-1
PowerPoint Slides, Lesson 8-1
Goals
Describe the basics of retail fashion mall and store layout.
Discuss why the customer is key to store planning.
Focus
Ask students to describe the interior of their favorite stores. Can they describe both the layout and the fixtures, or just the general atmosphere of the store? (p. 172)
Teach
Mall and Store Design (pp. 172–174)
Welcome, Customer (pp. 174–175)
Activities
Try It On (pp. 174, 175)
Special Features
The Latest Style (p. 172)
Cyber Marketing (p.173)
Time Out (p. 174)
Apply, Review, and Assess
Understand Marketing Concepts (p. 176)
Think Critically (p. 176)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 172)
Visually Impaired Students (p. 176)
Tactile Learners (p. 176)
Apply, Review, and Assess
Ongoing Assessment (pp. 174, 175)
Assess (p. 176)
Reteach (p. 176)
Enrich (p. 176)
Close (p. 176)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 8-2 Displaying Style
Teaching Resources
Data Files, Lesson 8-2
Lesson Plans, Lesson 8-2
PowerPoint Slides, Lesson 8-2
Goals
Explain the steps of effective visual merchandising displays.
Describe the use of fixtures, signs, and lighting in fashion displays.
Focus
Ask students to discuss visual displays they have seen. (p. 177)
Teach
Visual Merchandising (pp. 177–180)
Fixtures, Signs, and Lighting (pp. 180–182)
Activities
Try It On (pp. 180, 182)
Special Features
The Latest Style (p. 177)
Cyber Marketing (p. 178)
Fashion Flashback (p. 179)
Time Out (p. 180)
Apply, Review, and Assess
Understand Marketing Concepts (p. 183)
Think Critically (p. 183)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 177)
Visually Impaired Students (p. 183)
Apply, Review, and Assess
Ongoing Assessment (pp.180, 182)
Assess (p. 183)
Reteach (p. 183)
Enrich (p. 183)
Close (p. 183)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 8-3 Buying Style
Teaching Resources
Data Files, Lesson 8-3
Lesson Plans, Lesson 8-3
PowerPoint Slides, Lesson 8-3
Goals
Explain the role of the buyer in retailing.
Understand the process of selecting and merchandising apparel and accessories for retail.
Focus
Discuss with students the difference in buying for themselves and buying for resale. (p. 184)
Teach
Selecting Apparel and Accessories (pp. 184–187)
Merchandising the Goods (pp. 187–188)
Activities
Try It On (pp. 187, 188)
Special Features
The Latest Style (p. 184)
Time Out (p. 185)
Fashion Do’s or Don’ts (p. 186)
Trend Setters (p. 188)
Figure
Spreadsheet (p. 185)
Apply, Review, and Assess
Understand Marketing Concepts (p. 189)
Think Critically (p. 189)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 184)
Limited-English-Proficiency Students (p. 189)
Apply, Review, and Assess
Ongoing Assessment (pp. 187, 188)
Assess (p. 189)
Reteach (p. 189)
Enrich (p. 189)
Close (p. 189)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 8 Review
Chapter 8 Teaching Resources
Video, Ch. 8
Exam CD, Ch. 8
Instructor’s Resource CD
Data Files, Ch. 8
Lesson Plans, Ch. 8
PowerPoint Slides, Ch. 8
Video Discussion Guide, Ch. 8
Review
Review Marketing Concepts (p. 190)
Think Critically (p. 191)
Make Connections (p. 192)
Project
The Collection Point (p. 193)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 190)
Reteach (p. 190)
Enrich (p. 190)
Portfolio Assessment (p. 190)