Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 10 Creating a Fashion Business
Introduction
Chapter Overview (TE, p. 217)
Winning Strategies, Everard’s Clothing (p. 217)
Chapter 10 Teaching Resources
Video, Ch. 10
Exam CD, Ch. 10
Instructor’s Resource CD
Data Files, Ch. 10
Lesson Plans, Ch. 10
PowerPoint Slides, Ch. 10
Video Discussion Guide, Ch. 10
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 10-1 A Business Plan
Teaching Resources
Data Files, Lesson 10-1
Lesson Plans, Lesson 10-1
PowerPoint Slides, Lesson 10-1
Goals
Define legal structures for fashion businesses.
Describe a business plan.
Focus
Ask students if they are familiar with the possible legal structures of a business.
(p. 218)
Teach
Developing a Business Plan (pp. 218–221)
The Plan (pp. 221–222)
Activities
Try It On (pp. 221, 222)
Special Features
The Latest Style (p. 218)
Cyber Marketing (p. 219)
Fashion Do’s and Don’ts (p. 220)
Time Out (p. 222)
Apply, Review, and Assess
Understand Marketing Concepts (p. 223)
Think Critically (p. 223)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 218)
Low-Achieving Students (p. 223)
Apply, Review, and Assess
Ongoing Assessment (pp. 221, 222)
Assess (p. 223)
Reteach (p. 223)
Enrich (p. 223)
Close (p. 223)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 10-2 Risk Management
Teaching Resources
Data Files, Lesson 10-2
Lesson Plans, Lesson 10-2
PowerPoint Slides, Lesson 10-2
Goals
Identify business risks.
Explain methods to control risks.
Focus
Discuss with students why most states require motorists to have car insurance. (p. 224)
Teach
Business Risks (pp. 224–225)
Controlling Risks (p. 226)
Activities
Try It On (pp. 225, 226)
Special Features
The Latest Style (p. 224)
Time Out (p. 225)
Apply, Review, and Assess
Understand Marketing Concepts (p. 227)
Think Critically (p. 227)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 224)
Auditory Learners (p. 227)
Apply, Review, and Assess
Ongoing Assessment (pp. 225, 226)
Assess (p. 227)
Reteach (p. 227)
Enrich (p. 227)
Close (p. 227)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 10-3 Leadership
Teaching Resources
Data Files, Lesson 10-3
Lesson Plans, Lesson 10-3
PowerPoint Slides, Lesson 10-3
Goals
List and explain the characteristics of a good leader.
Explain the role of student and professional organizations in fashion marketing.
Focus
Ask students to name the ways that people in leadership roles are different from other people. (p. 228)
Teach
Becoming a Leader (pp. 228–230)
Professional Organizations (pp. 230–232)
Activities
Try It On (pp. 230, 232)
Special Features
The Latest Style (p. 228)
Cyber Marketing (p. 229)
Time Out (p. 230)
Fashion Flashback (p. 231)
Trend Setters (p. 232)
Apply, Review, and Assess
Understand Marketing Concepts (p. 233)
Think Critically (p. 233)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 228)
Hearing Impaired Learners (p. 233)
Auditory Learners (p. 233)
Apply, Review, and Assess
Ongoing Assessment (pp. 230, 232)
Assess (p. 233)
Reteach (p. 233)
Enrich (p. 233)
Close (p. 233)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 10 Review
Chapter 10 Teaching Resources
Video, Ch. 10
Exam CD, Ch. 10
Instructor’s Resource CD
Data Files, Ch. 10
Lesson Plans, Ch. 10
PowerPoint Slides, Ch. 10
Video Discussion Guide, Ch. 10
Review
Review Marketing Concepts (p. 234)
Think Critically (p. 235)
Make Connections (p. 236)
Project
The Collection Point (p. 237)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 234)
Reteach (p. 234)
Enrich (p. 234)
Portfolio Assessment (p. 234)