Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 11 Laws, Labor, and Ethics
Introduction
Chapter Overview (TE, p. 239)
Winning Strategies, American Apparel (p. 239)
Chapter 11 Teaching Resources
Video, Ch. 11
Exam CD, Ch. 11
Instructor’s Resource CD
Data Files, Ch. 11
Lesson Plans, Ch. 11
PowerPoint Slides, Ch. 11
Video Discussion Guide, Ch. 11
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 11-1 The Law
Teaching Resources
Data Files, Lesson 11-1
Lesson Plans, Lesson 11-1
PowerPoint Slides, Lesson 11-1
Goals
Explain legislation that impacts the fashion Industry.
List requirements of law governing apparel labeling.
Focus
Ask students to talk about any laws they are aware of that impact the fashion industry. (p. 240)
Teach
Legislation (pp. 240–242)
Labels (pp. 242–243)
Activities
Try It On (pp. 242, 243)
Special Features
The Latest Style (p. 240)
Fashion Flashbacks (p. 241)
Time Out (p. 242)
Cyber Marketing (p. 243)
Apply, Review, and Assess
Understand Marketing Concepts (p. 244)
Think Critically (p. 244)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 240)
Kinesthetic Learners (p. 244)
Apply, Review, and Assess
Ongoing Assessment (pp. 242, 243)
Assess (p. 244)
Reteach (p. 244)
Enrich (p. 244)
Close (p. 244)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 11-2 Labor
Teaching Resources
Data Files, Lesson 11-2
Lesson Plans, Lesson 11-2
PowerPoint Slides, Lesson 11-2
Goals
Identify areas of garment labor abuse.
Explain the role of labor unions in the fashion industry.
Focus
Ask students if they are familiar with the term sweatshop. Discuss and define sweatshops. (p. 245)
Teach
Workers’ Rights (pp. 245–247)
Unions (p. 248)
Activities
Try It On (pp. 247, 248)
Special Features
The Latest Style (p. 245)
Cyber Marketing (p. 246)
Time Out (p. 248)
Apply, Review, and Assess
Understand Marketing Concepts (p. 249)
Think Critically (p. 249)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 245)
Limited-English-Proficiency Students (p. 249)
Apply, Review, and Assess
Ongoing Assessment (pp. 247, 248)
Assess (p. 249)
Reteach (p. 249)
Enrich (p. 249)
Close (p. 249)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 11-3 Piracy and Ethics
Teaching Resources
Data Files, Lesson 11-3
Lesson Plans, Lesson 11-3
PowerPoint Slides, Lesson 11-3
Goals
Identify fashion counterfeiting and piracy issues.
Explain ethical issues pertaining to business conduct in the fashion industry.
Focus
Tell students that the lack of ethics costs honest people their jobs and money.
(p. 250)
Teach
Piracy (pp. 250–252)
Fashion Ethics (pp. 252–254)
Activities
Try It On (pp. 252, 254)
Special Features
The Latest Style (p. 250)
Time Out (p. 251)
Fashion Do’s and Don’ts (p. 252)
Trend Setters (p. 254)
Apply, Review, and Assess
Understand Marketing Concepts (p. 255)
Think Critically (p. 255)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 250)
Tactile Learners (p. 255)
Multiple-Learning-Ability Environment (p. 255)
Apply, Review, and Assess
Ongoing Assessment (pp. 252, 254)
Assess (p. 255)
Reteach (p. 255)
Enrich (p. 255)
Close (p. 255)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 11 Review
Chapter 11 Teaching Resources
Video, Ch. 11
Exam CD, Ch. 11
Instructor’s Resource CD
Data Files, Ch. 11
Lesson Plans, Ch. 11
PowerPoint Slides, Ch. 11
Video Discussion Guide, Ch. 11
Review
Review Marketing Concepts (p. 256)
Think Critically (p. 257)
Make Connections (p. 258)
Project
The Collection Point (p. 259)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 256)
Reteach (p. 256)
Enrich (p. 256)
Portfolio Assessment (p. 256)