Fashion Marketing       

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Chapter 2       The Basics of Fashion

Introduction

Chapter Overview (TE, p. 27)

Winning Strategies, Thai Silk Company (p. 27)

Chapter 2 Teaching Resources

Video, Ch. 2

Exam CD, Ch. 2

Instructor’s Resource CD

Data Files, Ch. 2

Lesson Plans, Ch. 2

PowerPoint Slides, Ch. 2

Video Discussion Guide, Ch. 2

Fashion Marketing       

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Lesson 2-1      Fashion Origins

Teaching Resources

Data Files, Lesson 2-1

Lesson Plans, Lesson 2-1

PowerPoint Slides, Lesson 2-1

Goals

Explain the relationship of fashion history to today’s fashions.

Identify the impact of cultural diversity on fashion.

Focus

Ask students to discuss what cities in Europe they associate with fashion. (p. 28)

Teach

Where it Began (pp. 28–30)

The Elements of Culture (p. 31)

Activities

Try It On (pp. 30, 31)

Special Features

The Latest Style (p. 28)

Fashion Flashback (p. 29)

Time Out (p. 31)

Apply, Review, and Assess

Understand Marketing Concepts (p. 32)

Think Critically (p. 32)

Annotated Instructor’s Edition

Teaching Strategies

Cooperative Learning (p. 28)

Auditory, Visual, Kinesthetic Learners (p. 32)

Tactile Learners (p. 32)

Apply, Review, and Assess

Ongoing Assessment (pp. 30, 31)

Assess (p. 32)

Reteach (p. 32)

Enrich (p. 32)

Close (p. 32)

Fashion Marketing       

                                                                            Week of: _______________________

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Lesson 2-2      Fashion Components

Teaching Resources

Data Files, Lesson 2-2

Lesson Plans, Lesson 2-2

PowerPoint Slides, Lesson 2-2

Goals

Identify the major environmental influences on fashion demand.

Define softlines, and describe the three segments.

Focus

Ask students if they think major political, economic, or social events impact fashion. Ask them to provide an example. (p. 33)

Teach

The Sum of the Parts (pp. 33–34)

Type Casting (pp. 35–36)

Activities

Try It On (pp. 34, 36)

Special Features

The Latest Style (p. 33)

Fashion Do’s and Don’ts (p. 34)

Time Out (p. 35)

Apply, Review, and Assess

Understand Marketing Concepts (p. 37)

Think Critically (p. 37)

Annotated Instructor’s Edition

Teaching Strategies

Cooperative Learning (p. 33)

Limited-English-Proficiency Students (p. 37)

Attention-Deficit-Disorder Students (p. 37)

Apply, Review, and Assess

Ongoing Assessment (pp. 34, 36)

Assess (p. 37)

Reteach (p. 37)

Enrich (p. 37)

Close (p. 37)

Fashion Marketing       

                                                                            Week of: _______________________

                M      T       W             Th        F

Lesson 2-3      Design and Color

Teaching Resources

Data Files, Lesson 2-3

Lesson Plans, Lesson 2-3

PowerPoint Slides, Lesson 2-3

Goals

Explain the principles and elements of design.

Explain the importance of color in fashion.

Focus

Discuss the relationship of fashion design and art with students. Ask them to talk about what designers have in common with people who are good artists. (p. 38)

Teach

By Design (pp. 38–39)

Color (p. 40)

Activities

Try It On (pp. 39, 40)

Special Features

The Latest Style (p. 38)

Cyber Marketing (p. 39)

Time Out (p. 40)

Apply, Review, and Assess

Understand Marketing Concepts (p. 41)

Think Critically (p. 41)

Annotated Instructor’s Edition

Teaching Strategies

Cooperative Learning (p. 38)

Students with Dyslexia (p. 41)

Auditory Learners (p. 41)

Apply, Review, and Assess

Ongoing Assessment (pp. 39, 40)

Assess (p. 41)

Reteach (p. 41)

Enrich (p. 41)

Close (p. 41)

Fashion Marketing       

                                                                            Week of: _______________________

                M      T       W             Th        F

Lesson 2-4      Textiles and Construction

Teaching Resources

Data Files, Lesson 2-4

Lesson Plans, Lesson 2-4

PowerPoint Slides, Lesson 2-4

Goals

Explain the origins of common natural and man-made fibers.

List the aspects of quality garment construction.

Focus

Ask students to provide examples of garments they have owned that were poorly constructed and why they felt that way. (p. 42)

Teach

The Foundation (pp. 42–44)

Under Construction (pp. 45–46)

Activities

Try It On (pp. 44, 46)

Special Features

The Latest Style (p. 42)

Time Out (p. 43)

Cyber Marketing (p. 45)

Trend Setters (p. 46)

Apply, Review, and Assess

Understand Marketing Concepts (p. 47)

Think Critically (p. 47)

Annotated Instructor’s Edition

Teaching Strategies

Cooperative Learning (p. 42)

Visually Impaired (p. 47)

Gifted Learners (p. 47)

Apply, Review, and Assess

Ongoing Assessment (pp. 44, 46)

Assess (p. 47)

Reteach (p. 47)

Enrich (p. 47)

Close (p. 47)

Fashion Marketing       

                                                                             Week of: _______________________

                M      T            W      Th          F

Chapter 2       Review

Chapter 2 Teaching Resources

Video, Ch. 2

Exam  CD, Ch. 2

Instructor’s Resource CD

Data Files, Ch. 2

Lesson Plans, Ch. 2

PowerPoint Slides, Ch. 2

Video Discussion Guide, Ch. 2

Review

Review Marketing Concepts (p. 48)

Think Critically (p. 49)

Make Connections (p. 50)

Project

The Collection Point (p. 51)

Annotated Instructor’s Edition

Apply, Review, and Assess

Assess (p. 48)

Reteach (p. 48)

Enrich (p. 48)

Portfolio Assessment (p. 48)