Chapter 3 Marketing Fashions
Introduction
Chapter Overview (TE, p. 53)
Winning Strategies, Zara (p. 53)
Chapter 3 Teaching Resources
Video, Ch. 3
Exam CD, Ch. 3
Instructor’s Resource CD
Data Files, Ch. 3
Lesson Plans, Ch. 3
PowerPoint Slides, Ch. 3
Video Discussion Guide, Ch. 3
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 3-1 Information, Please
Teaching Resources
Data Files, Lesson 3-1
Lesson Plans, Lesson 3-1
PowerPoint Slides, Lesson 3-1
Goals
Describe bases of segmenting target markets.
List ways to collect marketing information.
Focus
Ask students to provide a definition of marketing-information management as a review and to introduce this lesson. (p. 54)
Teach
Who is the Customer? (pp. 54–55)
Managing Information (pp. 55–56)
Activities
Try It On (pp. 55, 56)
Special Features)
The Latest Style (p. 54)
Time Out (p. 55)
Cyber Marketing (p. 56)
Apply, Review, and Assess
Understand Marketing Concepts (p. 57)
Think Critically (p. 57)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 54)
Auditory, Visual, Kinesthetic, Learners (p. 32)
Tactile Learners (p. 32)
Apply, Review, and Assess
Ongoing Assessment (pp. 55, 56)
Assess (p. 57)
Reteach (p. 57)
Enrich (p. 57)
Close (p. 57)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 3-2 The Right Product, The Right Place
Teaching Resources
Data Files, Lesson 3-2
Lesson Plans, Lesson 3-2
PowerPoint Slides, Lesson 3-2
Goals
Describe the development of fashion products.
Explain the channels of distribution for fashions.
Focus
Ask students what comes to mind when they think of development of a fashion product. (p. 58)
Teach
From a Catwalk to a Closet (pp. 58–59)
The Fashion Channels (pp. 59–60)
Activities
Try It On (pp. 59, 60)
Special Features
The Latest Style (p. 58)
Time Out (p. 59)
Fashion Flashback (p. 60)
Apply, Review, and Assess
Understand Marketing Concepts (p. 61)
Think Critically (p. 61)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 58)
Print Learners (p. 61)
Auditory Learners (p. 61)
Apply, Review, and Assess
Ongoing Assessment (pp. 59, 60)
Assess (p. 61)
Reteach (p. 61)
Enrich (p. 61)
Close (p. 61)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 3-3 The Right Place
Teaching Resources
Data Files, Lesson 3-3
Lesson Plans, Lesson 3-3
PowerPoint Slides, Lesson 3-3
Goals
Explain fashion pricing.
List and define the categories of price ranges used in fashion marketing.
Focus
Ask students to give examples of apparel that they believe to be identical but are priced a great deal differently at two distinct stores. (p. 62)
Teach
The Price is Right (pp. 62–63)
Pricing Policies (pp. 64–65)
Activities
Try It On (pp. 63, 65)
Special Features
The Latest Style (p. 62)
Time Out (p. 63)
Fashion Do’s and Don’ts (p. 64)
Apply, Review, and Assess
Understand Marketing Concepts (p. 66)
Think Critically (p. 66)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 62)
Tactile Learners (p. 66)
Visual Learners (p. 66)
Apply, Review, and Assess
Ongoing Assessment (pp. 63, 65)
Assess (p. 66)
Reteach (p. 66)
Enrich (p. 66)
Close (p. 66)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 3-4 The Right Product = Sales
Teaching Resources
Data Files, Lesson 3-4
Lesson Plans, Lesson 3-4
PowerPoint Slides, Lesson 3-4
Goals
Identify the components of the promotional mix.
Explain the interdependence of selling and promotion.
Focus
Ask students to give reasons why people choose to buy a particular brand. How did they find out about the brand? (p. 67)
Teach
The Right Combination (pp.67–68)
Promotional Planning (pp. 68–70)
Activities
Try It On (pp. 68, 70)
Special Features
The Latest Style (p. 67)
Time Out (p. 68)
Cyber Marketing (p. 69)
Trend Setters (p. 70)
Apply, Review, and Assess
Understand Marketing Concepts (p. 71)
Think Critically (p. 71)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 67)
Limited-English-Proficiency Students (p. 71)
Visual Learners (p. 71)
Apply, Review, and Assess
Ongoing Assessment (pp. 68, 70)
Assess (p. 71)
Reteach (p. 71)
Enrich (p. 71)
Close (p. 71)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 3 Review
Chapter 3 Teaching Resources
Video, Ch. 3
Exam CD, Ch. 3
Instructor’s Resource CD
Data Files, Ch. 3
Lesson Plans, Ch. 3
PowerPoint Slides, Ch. 3
Video Discussion Guide, Ch. 3
Review
Review Marketing Concepts (p. 72)
Think Critically (p. 73)
Make Connections (p. 74)
Project
The Collection Point (p. 75)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 72)
Reteach (p. 72)
Enrich (p. 72)
Portfolio Assessment (p. 72)