Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 4 Fashion Economics
Introduction
Chapter Overview (TE, p. 77)
Winning Strategies, The Armani Group (p. 77)
Chapter 4 Teaching Resources
Video, Ch. 4
Exam CD, Ch. 4
Instructor’s Resource CD
Data Files, Ch. 4
Lesson Plans, Ch. 4
PowerPoint Slides, Ch. 4
Video Discussion Guide, Ch. 4
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 4-1 Supply and Demand
Teaching Resources
Data Files, Lesson 4-1
Lesson Plans, Lesson 4-1
PowerPoint Slides, Lesson 4-1
Goals
Describe the laws of supply and demand.
List factors that impact demand.
Focus
Discuss any recent economic news about the financial status of a well-known company. Ask students to talk about what happens when finances are not properly managed. (p. 78)
Teach
Wants, Needs, and Scarcity (pp. 78–79)
Supply Meets Demand (p. 80)
Activities
Try It On (pp. 79, 80)
Special Features)
The Latest Style (p. 78)
Fashion Flashback (p. 79)
Time Out (p. 80)
Apply, Review, and Assess
Understand Marketing Concepts (p. 81)
Think Critically (p. 81)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 78)
Auditory, Visual, Kinesthetic, Learners (p. 81)
Tactile Learners (p. 81)
Apply, Review, and Assess
Ongoing Assessment (pp. 79, 80)
Assess (p. 81)
Reteach (p. 81)
Enrich (p. 81)
Close (p. 81)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 4-2 The Competition
Teaching Resources
Data Files, Lesson 4-2
Lesson Plans, Lesson 4-2
PowerPoint Slides, Lesson 4-2
Goals
Explain how to respond to competition.
Describe how international marketing affects the fashion industry.
Focus
Ask students what countries come to mind when they think of the international fashion industry. Discuss why clothing made in Third World countries (i.e., China) is so inexpensive. (p. 82)
Teach
Competitive Benefits (p. 82–83)
World Trade (pp. 84–85)
Activities
Try It On (pp. 83, 85)
Special Features
The Latest Style (p. 82)
Cyber Marketing (p. 83)
Time Out (p. 84)
Apply, Review, and Assess
Understand Marketing Concepts (p. 86)
Think Critically (p. 86)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 82)
Tactile Learners (p. 86)
Apply, Review, and Assess
Ongoing Assessment (pp. 83, 85)
Assess (p. 86)
Reteach (p. 86)
Enrich (p. 86)
Close (p. 86)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 4-3 Financial Records
Teaching Resources
Data Files, Lesson 4-3
Lesson Plans, Lesson 4-3
PowerPoint Slides, Lesson 4-3
Goals
Describe budgets and financial statements.
Discuss the importance of accurate record keeping in fashion marketing.
Focus
Ask students to give examples of small, independently owned fashion stores where they shop. Discuss why so many big chains exist. (p. 87)
Teach
Planning (pp. 87–88)
Keeping Track (pp. 89–90)
Activities
Try It On (pp. 88, 90)
Special Features
The Latest Style (p. 87)
Time Out (p. 88)
Fashion Do’s and Don’ts (p. 89)
Apply, Review, and Assess
Understand Marketing Concepts (p. 91)
Think Critically (p. 91)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 87)
Attention Deficit Disorder Students (p. 91)
Visual Learners (p. 91)
Apply, Review, and Assess
Ongoing Assessment (pp. 88, 90)
Assess (p. 91)
Reteach (p. 91)
Enrich (p. 91)
Close (p. 91)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 4-4 Sources of Money
Teaching Resources
Data Files, Lesson 4-4
Lesson Plans, Lesson 4-4
PowerPoint Slides, Lesson 4-4
Goals
Develop credit policies to be used as a marketing strategy.
Identify sources of financial assistance.
Focus
Ask students to give reasons why individuals use credit. Are the reasons any different for businesses? (p. 92)
Teach
Credit (pp. 92–94)
Raising Capital (pp. 95–96)
Activities
Try It On (pp. 95, 96)
Special Features
The Latest Style (p. 92)
Cyber Marketing (p. 94)
Time Out (p. 96)
Trend Setters (p. 96)
Apply, Review, and Assess
Understand Marketing Concepts (p. 97)
Think Critically (p. 97)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 92)
Gifted Learners (p. 97)
Visual Learners (p. 97)
Apply, Review, and Assess
Ongoing Assessment (pp. 95, 96)
Assess (p. 97)
Reteach (p. 97)
Enrich (p. 97)
Close (p. 97)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 4 Review
Chapter 4 Teaching Resources
Video, Ch. 4
Exam CD, Ch. 4
Instructor’s Resource CD
Data Files, Ch. 4
Lesson Plans, Ch. 4
PowerPoint Slides, Ch. 4
Video Discussion Guide, Ch. 4
Review
Review Marketing Concepts (p. 98)
Think Critically (p. 99)
Make Connections (p. 100)
Project
The Collection Point (p. 101)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 98)
Reteach (p. 98)
Enrich (p. 98)
Portfolio Assessment (p. 98)