Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 5 The Centers and the Designers
Introduction
Chapter Overview (TE, p. 103)
Winning Strategies, Vera Wang (p. 103)
Chapter 5 Teaching Resources
Video, Ch. 5
Exam CD, Ch. 5
Instructor’s Resource CD
Data Files, Ch. 5
Lesson Plans, Ch. 5
PowerPoint Slides, Ch. 5
Video Discussion Guide, Ch. 5
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 5-1 American Centers
Teaching Resources
Data Files, Lesson 5-1
Lesson Plans, Lesson 5-1
PowerPoint Slides, Lesson 5-1
Goals
Discuss the major fashion centers in America.
Name well-known and new designers.
Focus
Discuss the fashion markets that buyers form local stores attend. Is there a designer in the local area who sells at a regional or major market level? Ask students to explain why or why not. (p. 104)
Teach
American Centers (pp. 104–107)
American Designers (pp. 107–108)
Activities
Try It On (pp. 107, 108)
Special Features)
The Latest Style (p. 104)
Fashion Do’s and Don’ts (p. 105)
Time Out (p. 106)
Apply, Review, and Assess
Understand Marketing Concepts (p. 109)
Think Critically (p. 109)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 104)
Auditory, Visual, Kinesthetic, Learners (p. 109)
Tactile Learners (p. 109)
Apply, Review, and Assess
Ongoing Assessment (pp. 107, 108)
Assess (p. 109)
Reteach (p. 109)
Enrich (p. 109)
Close (p. 109)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 5-2 European Fashion
Teaching Resources
Data Files, Lesson 5-2
Lesson Plans, Lesson 5-2
PowerPoint Slides, Lesson 5-2
Goals
Describe the European markets of the fashion industry.
Identify prominent European fashion designers.
Focus
Ask students to discuss what they think of as European fashion. What cities come to mind? What is associated with each city? (p. 110)
Teach
Globe Trotting (pp. 110–112)
European Creators (p. 113)
Activities
Try It On (pp. 112, 113)
Special Features
The Latest Style (p. 110)
Time Out (p. 111)
Fashion Flashback (p. 112)
Cyber Marketing (p. 113)
Apply, Review, and Assess
Understand Marketing Concepts (p. 114)
Think Critically (p. 114)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 110)
Tactile Learners (p. 114)
Apply, Review, and Assess
Ongoing Assessment (p. 113)
Assess (p. 114)
Reteach (p. 114)
Enrich (p. 114)
Close (p. 114)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 5-3 Asian and Other Emerging Centers
Teaching Resources
Data Files, Lesson 5-3
Lesson Plans, Lesson 5-3
PowerPoint Slides, Lesson 5-3
Goals
Identify and describe the fashion markets in Asia.
Identify emerging fashion markets and designers.
Focus
Ask students how they would describe Asian fashion markets. Do they have an image in mind? (p. 115)
Teach
Asian Markets (pp.115–117)
Emerging Centers and Designers (pp. 118–120)
Activities
Try It On (pp. 117, 120)
Special Features
The Latest Style (p. 115)
Time Out (p. 116)
Cyber Marketing (p. 119)
Trend Setters (p. 120)
Apply, Review, and Assess
Understand Marketing Concepts (p. 121)
Think Critically (p. 121)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 115)
Limited-English-Proficiency Students (p. 121)
Visual Learners (p. 121)
Apply, Review, and Assess
Ongoing Assessment (pp. 117, 120)
Assess (p. 121)
Reteach (p. 121)
Enrich (p. 121)
Close (p. 121)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 5 Review
Chapter 5 Teaching Resources
Video, Ch. 5
ExamCD, Ch. 5
Instructor’s Resource CD
Data Files, Ch. 5
Lesson Plans, Ch. 5
PowerPoint Slides, Ch. 5
Video Discussion Guide, Chapter 5
Review
Review Marketing Concepts (p. 122)
Think Critically (p. 123)
Make Connections (p. 124)
Project
The Collection Point (p. 125)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 122)
Reteach (p. 122)
Enrich (p. 122)
Portfolio Assessment (p. 122)