Fashion Marketing Week of: _______________________
M T W Th F
Chapter 6 Promoting a Fashion Image
Introduction
Chapter Overview (TE, p. 127)
Winning Strategies, Nicole Miller (p. 127)
Chapter 6 Teaching Resources
Video, Ch. 6
Exam CD, Ch. 6
Instructor’s Resource CD
Data Files, Ch. 6
Lesson Plans, Ch. 6
PowerPoint Slides, Ch. 6
Video Discussion Guide, Ch. 6
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 6-1 Advertising Fashion
Teaching Resources
Data Files, Lesson 6-1
Lesson Plans, Lesson 6-1
PowerPoint Slides, Lesson 6-1
Goals
Identify and explain the components of the promotional mix.
Define and describe fashion advertising.
Focus
Discuss the components of the promotional mix and why it takes all four components to effectively promote fashion products. (p. 128)
Teach
Advertising the Product (pp. 128–130)
Producing the Ad (pp. 130–131)
Activities
Try It On (pp. 130, 131)
Special Features)
The Latest Style (p. 128)
Fashion Do’s and Don’ts (p. 129)
Time Out (p. 130)
Cyber Marketing (p. 131)
Apply, Review, and Assess
Understand Marketing Concepts (p. 132)
Think Critically (p. 132)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 128)
Tactile Learners (p. 132)
Apply, Review, and Assess
Ongoing Assessment (pp. 130, 131)
Assess (p. 132)
Reteach (p. 132)
Enrich (p. 132)
Close (p. 132)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 6-2 Promoting Through Events
Teaching Resources
Data Files, Lesson 6-2
Lesson Plans, Lesson 6-2
PowerPoint Slides, Lesson 6-2
Goals
Describe the use of special events for promotion.
Describe how to obtain publicity through special events.
Focus
Ask students to discuss what kinds of special events they think are used most often in fashion marketing. (p. 133)
Teach
Showing Off (pp. 133–136)
Other Special Events (pp. 136–137)
Activities
Try It On (pp. 136, 137)
Special Features
The Latest Style (p. 133)
Fashion Flashback (p. 135)
Time Out (p. 136)
Apply, Review, and Assess
Understand Marketing Concepts (p. 138)
Think Critically (p. 138)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 133)
Visually Impaired Students (p. 138)
Apply, Review, and Assess
Ongoing Assessment (pp. 136, 137)
Assess (p. 138)
Reteach (p. 138)
Enrich (p. 138)
Close (p. 138)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 6-3 Selling Fashion
Teaching Resources
Data Files, Lesson 6-3
Lesson Plans, Lesson 6-3
PowerPoint Slides, Lesson 6-3
Goals
Explain the keys to being a successful salesperson.
Discuss the steps in making a sale.
Focus
Discuss the difference between sales staff and cash register operators. (p.139)
Teach
Making a Sale (pp. 139–140)
The Steps (pp. 141–142)
Activities
Try It On (pp. 140,142)
Special Features
The Latest Style (p. 139)
Cyber Marketing (p. 140)
Time Out (p. 141)
Trend Setters (p. 142)
Apply, Review, and Assess
Understand Marketing Concepts (p. 143)
Think Critically (p. 143)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 139)
Limited-English-Proficiency Students (p. 143)
Visual Learners (p. 143)
Apply, Review, and Assess
Ongoing Assessment (pp. 140, 142)
Assess (p. 143)
Reteach (p. 143)
Enrich (p. 143)
Close (p. 143)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 6 Review
Chapter 6 Teaching Resources
Video, Ch. 6
Exam CD, Ch. 6
Instructor’s Resource CD
Data Files, Ch. 6
Lesson Plans, Ch. 6
PowerPoint Slides, Ch. 6
Video Discussion Guide, Ch. 6
Review
Review Marketing Concepts (p. 144)
Think Critically (p. 145)
Make Connections (p. 146)
Project
The Collection Point (p. 147)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 144)
Reteach (p. 144)
Enrich (p. 144)
Portfolio Assessment (p. 144)