Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 9 Data-Driven Decisions
Introduction
Chapter Overview (TE, p. 195)
Winning Strategies, Lifestyle Monitor™ (p. 195)
Chapter 9 Teaching Resources
Video, Ch. 9
Exam CD, Ch. 9
Instructor’s Resource CD
Data Files, Ch. 9
Lesson Plans, Ch. 9
PowerPoint Slides, Ch. 9
Video Discussion Guide, Ch. 9Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 9-1 Collecting Information
Teaching Resources
Data Files, Lesson 9-1
Lesson Plans, Lesson 9-1
PowerPoint Slides, Lesson 9-1
Goals
Explain the characteristics of marketing-information systems.
Explain the benefits and limits of marketing research.
Focus
Ask students if they have ever completed an online survey. On what topics were they asked to comment? How did they feel about being asked to voice their opinions? Do they think their opinions make a difference?
Teach
The Systems (pp. 196–198)
Marketing Research (pp. 199–200)
Activities
Try It On (pp. 198, 200)
Special Features
The Latest Style (p. 196)
Fashion Flashback (p. 197)
Time Out (p. 199)
Cyber Marketing (p. 200)
Apply, Review, and Assess
Understand Marketing Concepts (p. 201)
Think Critically (p. 201)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 196)
Gifted Students (p. 201)
Apply, Review, and Assess
Ongoing Assessment (pp. 198, 200)
Assess (p. 201)
Reteach (p. 201)
Enrich (p. 201)
Close (p. 201)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 9-2 Analyzing and Reporting
Teaching Resources
Data Files, Lesson 9-2
Lesson Plans, Lesson 9-2
PowerPoint Slides, Lesson 9-2
Goals
Explain the use of inventory control information.
Understand the use of inventory in financial reporting.
Focus
Ask students to discuss the major cost of operating a retail apparel store. Ask, “Is inventory one of the major costs?” (p. 202)
Teach
Inventory Control (pp. 202–204)
Analyze This (pp. 204–205)
Activities
Try It On (pp. 204, 205)
Special Features
The Latest Style (p. 202)
Fashion Do’s and Don’ts (p. 203)
Time Out (p. 205)
Figure
Sample inventory and sales chart (p. 204)
Apply, Review, and Assess
Understand Marketing Concepts (p. 206)
Think Critically (p. 206)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 202)
Visually Impaired Students (p. 206)
Apply, Review, and Assess
Ongoing Assessment (pp. 204, 205)
Assess (p. 206)
Reteach (p. 206)
Enrich (p. 206)
Close (p. 206)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 9-3 Using Data
Teaching Resources
Data Files, Lesson 9-3
Lesson Plans, Lesson 9-3
PowerPoint Slides, Lesson 9-3
Goals
Explain the use of data in forecasting.
Explain the use of data for buying decisions.
Focus
Ask students why they think it is important for fashion marketers to make forecasts. (p. 207)
Teach
Predicting the Future (pp. 207–209)
Data-Driven Buys (pp. 209–210)
Activities
Try It On (pp. 209, 210)
Special Features
The Latest Style (p. 207)
Cyber Marketing (p. 208)
Time Out (p. 209)
Trend Setters (p. 210)
Figure
Sales Forecast (p. 208)
Order Forecast (p. 209)
Apply, Review, and Assess
Understand Marketing Concepts (p. 211)
Think Critically (p. 211)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 207)
Tactile Learners (p. 211)
Kinesthetic Learners (p. 211)
Apply, Review, and Assess
Ongoing Assessment (pp. 209, 210)
Assess (p. 211)
Reteach (p. 211)
Enrich (p. 211)
Close (p. 211)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 9 Review
Chapter 9 Teaching Resources
Video, Ch. 9
Exam CD, Ch. 9
Instructor’s Resource CD
Data Files, Ch. 9
Lesson Plans, Ch. 9
PowerPoint Slides, Ch. 9
Video Discussion Guide, Ch. 9
Review
Review Marketing Concepts (p. 212)
Think Critically (p. 213)
Make Connections (p. 214)
Project
The Collection Point (p. 215)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 212)
Reteach (p. 212)
Enrich (p. 212)
Portfolio Assessment (p. 212)