Fashion Marketing ch 1
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 1 The Fashion Industry
Introduction
Chapter Overview (TE, p. 3)
Winning Strategies, Polo Ralph Lauren (p. 3)
Chapter 1 Teaching Resources
Video, Ch. 1
Exam CD, Ch. 1
Instructor’s Resource CD
Data Files, Ch. 1
Lesson Plans, Ch. 1
PowerPoint Slides, Ch. 1
Video Discussion Guide, Ch. 1
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 1-1 Fashion Marketing Basics
Teaching Resources
Data Files, Lesson 1-1
Lesson Plans, Lesson 1-1
PowerPoint Slides, Lesson 1-1
Goals
Describe the basic concepts of fashion marketing.
Define the seven key marketing functions.
Focus
Ask students to talk about the last item of clothes they wanted to buy and why. (p. 4)
Teach
Marketing Concepts (pp. 4–5)
Key Marketing Functions (pp. 5–7)
Activities
Try It On (pp. 5, 7)
Special Features
The Latest Style (p. 4)
Time Out (p. 6)
Cyber Marketing (p. 7)
Figures
Functions of Marketing (p. 6)
Apply, Review, and Assess
Understand Marketing Concepts (p. 8)
Think Critically (p. 8)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 4)
Limited-English Proficiency Students (p. 8)
Tactile Learners (p. 8)
Apply, Review, and Assess
Ongoing Assessment (pp. 5, 7)
Assess (p. 8)
Reteach (p. 8)
Enrich (p. 8)
Close (p. 8)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 1-2 The Next Hot Item
Teaching Resources
Data Files, Lesson 1-2
Lesson Plans, Lesson 1-2
PowerPoint Slides, Lesson 1-2
Goals
Describe the stages of the fashion cycle.
Analyze the relationship between today’s fashions and the history of fashion.
Focus
Ask students what comes to mind when they think of clothing worn in other eras. Ask students if they see a connection to any of the styles worn today (p. 9)
Teach
The Fashion Cycle (pp. 9–10)
Retro Fashions (pp. 10–11)
Activities
Try It On (pp. 10, 11)
Special Features
The Latest Style (p. 9)
Time Out (p. 10)
Fashion Flashback (p. 11)
Apply, Review, and Assess
Understand Marketing Concepts (p. 12)
Think Critically (p. 12)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 9)
Apply, Review, and Assess
Ongoing Assessment (pp. 10, 11)
Assess (p. 12)
Reteach (p. 12)
Enrich (p. 12)
Close (p. 12)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 1-3 Fashion Marketing Basics
Teaching Resources
Data Files, Lesson 1-3
Lesson Plans, Lesson 1-3
PowerPoint Slides, Lesson 1-3
Goals
Define fashion product mix.
Understand product/service management as it relates to a defined customer.
Focus
Ask students to give examples of stores that sell expensive clothes and stores that sell affordable clothes. (p. 13)
Teach
Marketing the Right Selection (pp. 13–14)
The Style (pp. 14–15)
Activities
Try It On (pp. 14, 15)
Special Features
The Latest Style (p. 13)
Time Out (p. 14)
Fashion Do’s and Don’ts (p. 15)
Apply, Review, and Assess
Understand Marketing Concepts (p. 16)
Think Critically (p. 16)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 13)
Attention Deficit Disorder (p. 16)
Visual Learners (p. 16)
Apply, Review, and Assess
Ongoing Assessment (pp. 14, 15)
Assess (p. 16)
Reteach (p. 16)
Enrich (p. 16)
Close (p. 16)
Fashion Marketing
Week of: _______________________
M T W Th F
Lesson 1-4 Beating the Competition
Teaching Resources
Data Files, Lesson 1-4
Lesson Plans, Lesson 1-4
PowerPoint Slides, Lesson 1-4
Goals
Discuss trends in fashion marketing.
Describe the use of emerging technology to reach target markets.
Focus
Ask students how many of them have purchased clothing over the Internet. How many of them have purchased clothing they have seen on TV? (p. 17)
Teach
Discovering Trends (pp. 17–18)
Techno Fashions (pp. 18–20)
Activities
Try It On (pp. 18, 20)
Special Features
The Latest Style (p. 17)
Time Out (p. 18)
Cyber Marketing (p. 19)
Trend Setters (p. 20)
Apply, Review, and Assess
Understand Marketing Concepts (p. 21)
Think Critically (p. 21)
Annotated Instructor’s Edition
Teaching Strategies
Cooperative Learning (p. 17)
Tactile Learners (p. 21)
Visual Learners (p. 21)
Apply, Review, and Assess
Ongoing Assessment (pp. 18, 20)
Assess (p. 21)
Reteach (p. 21)
Enrich (p. 21)
Close (p. 21)
Fashion Marketing
Week of: _______________________
M T W Th F
Chapter 1 Review
Chapter 1 Teaching Resources
Video, Ch. 1
ExamView® CD, Ch. 1
Instructor’s Resource CD
Data Files, Ch. 1
Lesson Plans, Ch. 1
PowerPoint Slides, Ch. 1
Video Discussion Guide, Ch. 1
Review
Review Marketing Concepts (p. 22)
Think Critically (p. 23)
Make Connections (p. 24)
Project
The Collection Point (p. 25)
Annotated Instructor’s Edition
Apply, Review, and Assess
Assess (p. 22)
Reteach (p. 22)
Enrich (p. 22)
Portfolio Assessment (p. 22)